Case Study
Lead Generation – Ultimate Security
Ultimate Security was an established B2B national security business. Expanding and launching a home security division needing lead generation, Suits Digital was engaged to build a modern website and a supporting digital marketing strategy.
Details
Compay Name: Ultimate Security
Start Date: Jan 2023
Website: ultimatesecurity.com.au
Ultimate Security entered into a strategic partnership with Suits Digital to develop a modern mobile first website to support the digital marketing efforts that centred around lead generation.
What Was The Initial Steps?
To begin with our Suits Digital team took a deep dive into the commercial and residential security digital space. Gaining an understanding of the market, competitors and industry standards, then combining this with all the hands on experience from the Ultimate Security team, we were able to present a clear sitemap and customer journey to commence the website build project.
Building a website would provide the primary lead generation tool. Using tailored landing pages, SEO, Paid Search and Social Media, an always-on approach aligned to seasonal shifts was put in place.
Instant Results
Previously Ultimate Security had not generated any leads through the website they had in place. Upon launch of the new website the first month saw immediate results with an average of 5 home security leads a day.
Analysing Our Problem
Ultimate Security had not run any large scale digital marketing and currently had a an older website that was not responsive to mobile devices. The current content available was primarily commercial security, with little or no supporting collateral.
The Ultimate Security brand had developed a developed a strong reputation within the industry as a trusted, Australian company that adhered to high standards and was now looking to take that foundation into the home security market and help strengthen its commercial security position.
Creating a Custom Website
Our approach was based on the following:
Building an exceptional and consistent website user experience that:
□ Allows new and existing customers to easily find the right product sales or support
information, whether residential or commercial.
□ Allows new and existing customers to seamlessly make a enquiries wherever they are on the website.
Creating a beautiful and engaging website design that:
□ Speaks to the needs of your key audiences, and showcases Ultimate Security’s solutions within the residential and commercial space.
□ Takes into consideration multiple screen sizes and form factors across desktop and mobile, providing consistency no matter the platform or device.
Hear from Ultimate Security
We couldn’t be happier with our decision to work with Suits Digital. Not only did they create a beautifully designed and user-friendly website, but they also implemented effective SEO strategies that have significantly boosted our web traffic.
The most impressive aspect of our partnership with Suits Digital has been their ability to drive lead generation, the results have been outstanding. The cost per lead has remained well within our financial constraints, which has allowed us to achieve our goals without overspending.
We highly recommend Suits Digital to any business looking to enhance its online presence, generate quality leads, and receive top-notch ongoing support. They have been an invaluable partner in our journey to success.
Peter Sara
General Manager Electronics, Ultimate Security
Digital Marketing
Combining SEO, paid search and social media, we drive lead-gen. Tracking and analytics setup is crucial in measuring the success of all of Ultimate Security’s campaigns.
Showcase
The Ultimate Security website is responsive, mobile first, custom built with user experience and the customer journey in mind.
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